Join me and many others for a tweet storm May 27 to tell @Mattel to stop eavesdropping on children’s play!
Mattel introduced Hello Barbie at the NY Toy Fair in February and plan to market her as a “must-have” gift for holidays 2015. Hello Barbie records what kids say to it and transmits that audio to the cloud so an algorithm will send back a related reply. This is wrong in so many ways.
Tweet @Mattel to say you want them to take Hello Barbie out of production now.
We need to stand up to the huge companies that clearly don’t have our girls’ best interests at heart. The instrusive ways they market to kids are harmful enough and the products are getting worse.