When your otherwise ad-scorning 10-year-old shows up wearing a slogan shirt, you’re puzzled. Why does your individualistic girl suddenly crave a sparkly gym shirt labeling her “Limited Too genuine athletic”? Are slogan shirts OK for girls? What, if anything, should you say about it?
- Pick your battles. You may not love that she has a slogan emblazoned across her chest, but if it’s not an objectionable one, is this the issue you want to go to the mat on?
- Understand that she’s changing. Even if she was a jeans and T-shirt girl before, as she heads into adolescence she’s bound to start noticing—and wanting–what’s fashionable. And a slogan shirt is preferable to a belly-baring one, right?
- Recognize that some slogans are empowering. If she wants a shirt that says “Back Off” or “Star Chicks Div. 18A,”think of it as her girl-power statement. Wearing it might make her feel more confident.
- Remember how you felt at that age. Don’t expect her to dissect the pervasiveness of consumer culture in explaining her choice of shirt. She may just want it because “everyone has one.” Sometimes that’s reason enough.
Nancy Kenney is a freelance video producer and the mother of two daughters.